January 3, 2013 - 9:09am
NYU Langone Medical Center announced today the appointment of Kathy Lewis as senior vice president, communications and marketing. Ms. Lewis comes to NYU Langone from Memorial Sloan-Kettering Cancer Center, where she served as vice president of public affairs.
At NYU Langone, Ms. Lewis will collaborate with senior leadership
to advance the medical center’s unique brand identity as one of the nation’s premier centers for excellence in clinical care, biomedical research and medical education, and to create new ways to effectively communicate the institution’s accomplishments, goals, and vision. Ms. Lewis will also assess NYU Langone’s use of technology and digital communications, including social media, to ensure that information is easily accessible to consumers as well as providers.
Over the course of more than two decades, Ms. Lewis earned a reputation for visionary leadership and innovative excellence in healthcare communications that extends from branding, marketing, and community outreach to publications and social media. Prior to Memorial Sloan-Kettering, she served as president and CEO of the Christopher Reeve Foundation. She successfully shepherded the organization through a critical time that included the deaths of Reeve and his wife, Dana, in a span of less than two years.
For over 20 years at Kessler Institute for Rehabilitation, Ms. Lewis was responsible for public relations, marketing and business development and was instrumental in spurring the organization to an unprecedented period of expansion.
Ms. Lewis holds a BA from Montclair State University and an MA from Seton Hall University. She is a former board member of the Healthcare Public Relations and Marketing Society and the Foundation for Physical Medicine and Rehabilitation.